A Bold and Beautiful Future: Reasons to Consider a Career in Beauty and Wellness
If you’ve ever looked into a career in beauty or wellness, we’re not here to give you the hard sales pitch. Chances are good that you’ve already considered some of the inherent perks – i.e. fun and excitement, insider knowledge, not to mention unfettered access to the latest trending treatments and products.
We’re also not here to burst your bubble. The good news is that these are all legitimate benefits of the industry that beauty and wellness experts enjoy in abundance.
That said, if you’re still on the fence and wondering about the viability of a future in this sector, the even better news is that you needn’t be concerned at all. In actual fact, the market for beauty and wellness continues to experience healthy growth, offering expanding avenues to today’s motivated and passionate professionals.
To take an even closer look at it, here are a few compelling benefits to pursuing a career in the industry:
Recession-Proof Job Security aka: The Lipstick Effect
First things first. To put it quite plainly, beauty and wellness aren’t going anywhere. Unlike many industries which may fluctuate or decline during times of economic uncertainty, the market for beauty products – including makeup, skincare, and other cosmetics – tends to remain steady. This also includes adjacent sectors in wellness, such as spas, fitness, workplace wellness, and wellness tourism.
Sometimes called “The Lipstick Effect,” an unofficial gauge of prosperity in the industry, is quite literally, the sales figures for lipstick products. The theory is that said figures tend to indicate a willingness among consumers to continue indulging in personal care spending, based on the purchase numbers for luxury items like lipstick. So how is The Lipstick Effect faring these days? Recent data indicates that lipstick sales are up 48% at present and selling twice as fast as any other category.
Rapidly Growing Demand
Lipstick sales aside, the rest of the market for beauty business, continues to remain robust. Looking at some noteworthy statistics, the Global Wellness Institute predicts that the wellness economy is worth up to £2.8 trillion worldwide. In the United Kingdom alone, GlobalData analytics estimate that consumers spend £487 per head on related products and services annually.
Similarly, on the beauty side, figures from the British Beauty Council show the industry is worth £27.2 billion, and provides some 590,000 jobs within the sector. Although the market has always been strong, the global COVID pandemic in 2020 has contributed to unprecedented rates of growth, as more and more consumers than ever before are prioritising health, wellness, and self care.
Job Satisfaction and Fulfilment
For those who appreciate a fast-paced, vibrant, and creative environment, the beauty and wellness community offers these things consistently. Given that the technology, the trends, and the trajectory are always changing, there’s rarely a dull moment, and stagnation is something you’ll rarely experience.
However, in contrast to the ever present element of excitement, the beauty and wellness industry also has the potential to offer something valuable in terms of gratification. Because the ultimate goal of the marketplace is to help men and women look and feel better, few careers in this sector are without a sense of purpose for candidates whose personal mission is aligned with these values.
Diverse Opportunities
Although it may sound like a bit of a cliche, you’ll have to indulge us a bit when we say that the possibilities for carving out your path in the beauty and wellness world are limitless.
Most candidates we work with are able to leverage their own unique skillset in order to carve out a niche in arenas such as branding, marketing, manufacturing, research and development, sales and operations, product design, and more. Plus, at the rate that the industry continues to innovate, it’s likely that in years to come we’ll see even more new options and opportunities materialise into existence.
Influence and Impact
Lastly, with so much change afoot in the business of beauty and wellness, it’s worth noting that perhaps one of the most overlooked advantages is the ability of those on the ground floor to affect positive change. In recent years, we’ve seen incredible shifts in the marketplace, driven by a new generation of beauty consumers.
From greater representation of marginalised communities and more inclusive beauty standards, to the sustainable beauty movement, not to mention more meaningful dialogue around self esteem and social media, this is a pivotal moment in the evolution of an industry. If you are someone who is motivated by opportunities to contribute to your community and define the future of beauty, there’s never been a better time to be a part of the sea change.
Final Thoughts
To sum it all up, the beauty and wellness space is an amazing place to be. Few modern-day industries can compete with its inclusivity, innovation, and outreach, and it is uniquely positioned to continue expanding in these regards, practically every single day.
If you’re ready to pursue a new path, and embark on your career journey, we encourage you to keep in touch and are rooting for your success. With so much existing positive potential out there, we’re confident that this could be the start of something beautiful.
With Recession Threatening, The Lipstick Effect Kicks In And Lipstick Sales Rise By Pamela N. Danziger
How has the Wellness Industry Changed over the Last Decade? By Dr. Nicola Williams, Ph.D.
https://www.news-medical.net/health/How-has-the-Wellness-Industry-Changed-over-the-Last-Decade.aspx
The Beauty Trends That Are Driving Change, Including Among Multicultural Consumers By Saloni Patil, Sabrina Placeres, and Lauren Cosby
https://www.voguebusiness.com/beauty/gen-z-changing-beauty
Health & Wellness Industry Statistics 2022 [Latest Market Data & Trends] Published by Wellness Creative Co.
https://www.wellnesscreatives.com/wellness-industry-statistics/
UK Beauty Industry Statistics 2022: Facts, Stats and Trends
Wellness Helps Conquer Recession Depression By Dr. Ann D. Clark
https://www.corporatewellnessmagazine.com/article/wellness-helps-conquer-recession-depression
The booming business of wellness: what’s next? By SPARK, Telegraph Media Group
https://www.telegraph.co.uk/business/tips-for-the-future/future-of-health-wellbeing-beauty/
10 reasons to love the beauty industry By Catherine Wright
https://www.gettimely.com/blog/10-reasons-to-love-the-beauty-industry/
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